For those in the construction sector, marketing is often the last thing on your mind—unless you’re struggling to land new clients, it’s unlikely that you’re thinking about how to market your business right now. The thing is, to keep a constant pipeline of work available, you have to balance ongoing jobs with prospecting for newRead More
Category: Beginner Marketing
The beginner marketing category is what all start ups need as they start their journey of entrepreneurship. We cover topics including social media, SEO, google ads, google my business, content creation, naming, website setup; domains etc., free tools or courses, tips and tricks.
Pro Tip: A look back at some notable tips from our digital marketing experts in 2019 – Marketing Land
Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot measure sometimes matters most “Marketers should use attribution reports to assess trends and relative impact, absolutely. But it’s a slipperyRead More
How to optimise your start-up website for Google’s new algorithm
Many startups wanting to have their online presence take off, can find implementing a successful search engine optimisation (SEO) strategy a challenge. Whilst it is indeed challenging, the core concepts and trends underpinning SEO are relatively easy to understand with some basic training. SEO is complex as it is, and it doesn’t help that GoogleRead More
Tutorial for Startups: How to remove object from image (photoshop)
Startups founders don’t need to be graphic designers to do basic edits on company photos – one can easily make small image edits that make a big difference – with a little help from Startup Life contributor Julian Choi. Most startups go through periods with limited (or no) funds, but that shouldn’t have to affectRead More
What’s more important than social media today and why should you care?
There’s an old French Idiom: The more things change, the more they stay the same. Look at media and marketing today, it’s changing at a faster rate than any other industry in history. And it’s no wonder because it’s powered by technology, global connectivity, the evolution of social media and the empowered consumer. Marketing blogsRead More
A practical guide to producing images that sell
To survive as a brand today it is paramount to put efforts into providing images which really make the product pop. Consumers today are continuously inundated with messages across social media and other platforms of marketing. As a result of this, consumers are saturated with information. We are so saturated with information we become lazyRead More