Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot measure sometimes matters most “Marketers should use attribution reports to assess trends and relative impact, absolutely. But it’s a slipperyRead More
Market research is a key step towards starting your own business, but many entrepreneurs go about it the wrong way. For instance, some rely on family and friends to collect information. As well-wishers, these people will usually encourage your ideas because they believe in you. But is this enough to actually launch a business, muchRead More
Many startups wanting to have their online presence take off, can find implementing a successful search engine optimisation (SEO) strategy a challenge. Whilst it is indeed challenging, the core concepts and trends underpinning SEO are relatively easy to understand with some basic training. SEO is complex as it is, and it doesn’t help that GoogleRead More
It’s a fact of life that many founders simply reach out for someone in their limited network or “down the road” when it comes to their finances. The “suburban accountant” may be fine as far a plain personal tax return goes but when addressing the complexities of scaling an innovative business – a specialist startupRead More
We all have great business or product ideas from time to time. Ideas that we’re sure will take off like a Mentos in a Coke bottle. But the problem is, some of our ideas are, well… not as great as we imagine. So how do you distinguish which ideas are the sure winners, and whichRead More
I’m a YouTuber with 2,000 channel subscribers. Some would consider me a ‘small time’ player in the ultra-competitive vlogging space. Yet I was a recent speaker at the world-famous gaming event The Penny Arcade Expo (PAX) in Melbourne. So how was I able to secure a place in this world-famous event? It wasn’t necessarily becauseRead More
Airbnb’s Brian Chesky in Handcrafted Masters of Scale is a podcast hosted by Reid Hoffman that looks at how companies can grow “from zero to a gazillion”, says sound engineer and contributor James Millar. Reid Hoffman is a legend around Silicon Valley as an entrepreneur and now investor. With a resume that sports titles suchRead More
Startups founders don’t need to be graphic designers to do basic edits on company photos – one can easily make small image edits that make a big difference – with a little help from Startup Life contributor Julian Choi. Most startups go through periods with limited (or no) funds, but that shouldn’t have to affectRead More
This podcast section has been in the works for some time, and I’m thrilled to announce that it’s now live! We’re very excited to share these amazing resources with you and hope that you will engage with them and learn something new. Consider this a humble beginning of a curated learning experience. Being our first featuredRead More
The secret to making more money is simple, and it has been staring us in the face this whole time. The answer resides in pure science – it’s sleep. Sleep deprivation is not only bad for your health, but your bank account can take a pretty big hit too. A third of working Americans report gettingRead More